Writing For the Web:

Nick Usborne offers the first in a series of short guides on writing for the web on his website. All you need to do to get a hold of it, is sign up for his newsletter.

In this guide he looks at seven areas of web writing that require skills and expertise you probably won’t have developed in the offline world:

1. You need to help every visitor avoid getting lost
2. You need to write for the company, your readers AND the search engines
3. You need to earn your visitors’ trust
4. You need to write every page as a landing page...or not
5. You need to make your content pre-sell
6. You need to make the sale before it’s too late
7. You need to know that web designers are not always on your side