Friday, April 15, 2005

Landing Page Optimization Using the Taguchi Method

Testing Landing Page Optimization using the Taguchi Method can help you to figure out which elements influence visitors to complete an action on your website. The process is relatively simple and has 4 steps.

Step 1: Select elements on the landing page that you believe will influence sign-up
Step 2: Create alternatives for each element
Step 3: Create test 'recipes' that combine these elements according to the Taguchi Methodology
Step 4: Set up and run a concurrent multi variable test

If all this is Chinese to you, then you should read the article called "Landing Page Optimization Using the Taguchi Method". It explains the process with a very good example.

I'd be interested to hear from anyone that has any experience with this!

3 comments:

kundalini said...

Very strange.

I looked at that website a week ago or so after listening to the Brian Carrol, Ann Marketing Sherpa interview about Landing pages.

And have been wondering how to do it ever since. Better read up on the taguchi method to see how many you need for it to be statistically significant.

Their website doesn't give an approx figure of the fee they would charge, so I guess it might be quite a lot. (relative of course)

Perhaps I should ask.

Your company could afford it, Tamara.

Do you need an SPSS package? or similar? My stats are hopeless.

Mike said...
This comment has been removed by the author.
Mike said...

Landing page optimization plays an important role in increasing traffic on website. We have to be very careful & analysis keyword properly while doing optimization.
conversion tracking