To achieve this goal (and to increase the conversion rates of your landing page), Ralph Wilson states in his e-book "How to Develop a Landing Page that Closes the Sale" that every element on the landing page should point the prospect to that specific goal.
You should stay focussed on this goal:
- Don't distract your prospects with additional links to other parts of your website: they'll get lost, confused and eventually leave your website without doing what you want them to do.
- Do provide several types of links to your offer: a text link, a button, an image. People like to feel that they have a choice.
2 comments:
Have you read this e-book Tamara?
How does it compare with the Marketing Sherpa Landing page handbook?
Which would you recommend?
I'm not sure I agree with you on this.
If you are doing lead generation, offering a free white paper, e-course or similar, then I would agree.
But if you are trying to sell something I am not at all convinced of the logic of telling people the price before they have a chance to decide they want it.
People buy on emotion but justify using logic. That's what all the studies suggest. So giving them a reason to reject you early on seems like a big mistake to me.
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