Monday, April 04, 2005

How to Improve Your Landing Page Conversion Rates

Brian Carroll, owner of the B2B Lead Generation blog, interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. Listen to what she has to say.

These are the questions she answers in this interview:
  • Why are landing pages such a hot topic?

  • How exactly would you define a good landing page?

  • What are the essentials of great landing page design?

  • How do you develop a compelling B2B landing page?

  • What low budget tools can we use to measure landing pages?

  • Other landing page resources?

1 comment:

kundalini said...

I listened to this interview and thought it was really great. I even visited the site that do the Taguchi method but I couldn't figure out how much they charge so I guess it must a lot. Shame. It sounds great.

Have you used the eye tracking firm, Tamara? Their blog is very interesting. But the price tag is slightly more than I could really afford. (ok a lot more)

And I wonder whether your genuine prospects would make more of an effort to read stuff because it was relevant to the problems they are facing. To anyone else it might seem quite dull.